The
beetle was a compact automobile made in the 1950’s by the Nazis in Wolfsburg,
Germany, which was perceived to make it
more challenging to sell the vehicle (being that the car was designed in Nazi
Germany). It was made cheap and affordable so the German people had
transportation. Adolf Hitler was not the
original inventor of the Volkswagen. Ferdinand Porsche was already working on
it when Adolf Hitler began helping. Fun fact, the Jewish people were the ones
to promote the Germans Automobile. Around 3,389 men were inspectors for the
company. Only one, Kurt Kroner, found something wrong with the car. In 1974 the
congress passed the Magnuson-Moss Warranty Act. “The Lemon Law” was placed to
protect car buyers from purchasing a car which is not safe or as valuable as it
seemed. “Lemon” is the term used for this law in reference to a car being sour,
not a good purchase, waste of money. The Lemon Law is almost the same
everywhere, but each state has different terms and laws. It is now why we have warranties,
so when purchased from a business we are able to return the item for a refund.
People were stuck with these defected items because there was no law for people
to have warranty on purchased items. Most people assume the Lemon Law is only
meant for automobiles, but it actually covers all consumers’ purchases of non-perishable
items with a value of $15 or more. The Lemon ad was made by Doyle Dane Bernbach
(DDB). Think Small was an advertising campaign for the Volkswagen Beetle,
created by Julian Koenig at the Doyle Dane Bernbach agency in 1959. It was
ranked as the best advertising campaign of the 20th century by Ad Age. Bernbach took a German car originally created
for Adolph Hitler (the Volkswagen Beetle) and sold it to post-war Americans
through radically styled advertisements.
No comments:
Post a Comment